Ai Mukai runs a company with her husband. After enduring their hectic daily lives, one day a complaint comes in from a key client, Nakata. With her husband away, Ai visits Nakata to apologize, but he initially ignores her. He begins demanding a more sincere apology, pressuring her to prove her commitment to resolving the issue. Convinced it's necessary for business, Ai is coerced into stripping down to her lingerie and performing a dogeza. What follows is a dramatic escalation filled with tension and humiliation.